Angus Macadam

Body Proud Mums is a campaign that champions the post-birth body and represents a part of motherhood that isn’t represented in marketing. The campaign combats unrealistic ideals and directly tackles the pressure to “lose the baby weight” and magically bounce back – an issue that is reinforced through the media and marketing within the category. By showing 10 portraits of real mums and their post-birth bodies, Body Proud Mums aims to help more mothers feel more positively about their own bodies. 

The new CR-V defied convention. It travelled further on less fuel and was smaller on the outside yet had a bigger interior. It was an impossible made possible.

So our launch campaign challenged preconceptions too. Every illusion here was achieved on set and shot in camera.

We created the world’s first human-powered running track. An experiential event that collected the kinetic energy of everyone who attended. We then used that energy to illuminate a running track in the dark nights of winter.

The world’s first commercial shot entirely on a mobile phone. We got authentic performances because the teens shot each other on mobiles without any adults around. In fact they thought it was just a casting session.

This campaign won two gold lions and three D&AD pencils, including the first digital pencil.

A product demo for weed killer that didn’t behave like a product demo for weed killer

More people like the idea of dark chocolate than actually eating it. So we let people know that G&B’s chocolate is not as dark as it seems.

At Christmas in 2017 we knew Brexit would be a conversation that might divide families. So, we created Brexit themed Christmas Crackers full of Brexit themed jokes and toys.  “What do you do at Nigel Farage’s house after Christmas dinner? UKIP”.

We used precision walkers to demonstrate how the HR-V fitted seamlessly into people’s lives.

Vinegar brands don’t generally have big media budgets. So we said “No problem, let’s just advertise on Fridays – and while we are at it, let’s celebrate that day that we all love to eat Fish & Chips”

We put the monster back into MONSTER. A big purple unstoppable monster that can smell your potential and absolutely will not stop until it gets you the job you rightly deserve.

Honda only made 2000 of these cars globally. So how do you create a campaign to launch the most original supercar to be produced for decades? You create an original, unique launch film for every single car that rolls off the production line. We then sent each owner their very own commercial.

Shot in the Argentinian mountains, this was the last ever Guinness ad to carry the iconic line “Good things come to those who wait.”

A one hour TV show about footballer Cesc Fabregas that appeared on SKY. It was the first of a new format that Nike and SKY then rolled out for several years.

The world’s first never ending commercial. It’s not as boring as it sounds – honest.

How do you squeeze five cars into one 30 second film and still make it deliver on Honda’s belief in The Power of Dreams?

This outdoor campaign celebrated Beck’s sponsorship of Young British Artists. Featuring the original labels that artists had produced over the decades.

Shot by Ringan Ledwidge, this was the first of many campaigns that we ended up creating for the government’s THINK! campaign.

It’s a rare and lovely thing when your ad is so complete that it doesn’t require an endline or even a logo.

This outdoor campaign celebrated Beck’s sponsorship of Young British Artists. Featuring the original labels that artists had produced over the decades.

An ad for pickle that features a Dad who mostly finds himself in well, a bit of a pickle.

For the launch of Bud Light in the UK, ABinBev asked us to bring back the iconic Budweiser frogs.

The people of Britain absolutely love cheese. But what does cheese love? Cheese loves Branston, that’s what.

When Cristiano Ronaldo was about to match George Best’s goal scoring record we saw an opportunity.

When female creatives Charlotte & Holly won their first Cannes Lion, the agency decided to help them celebrate all of the other winning female creatives in the world. This is how the Cannes Lionesses were released into the wild.

We created this 10 second spot by animating directly onto ecstasy pills.

An app, with songs about eggs, each a different length to help you time your perfect boiled egg.

Are you Chaos or Control? An experiential event in BoxPark Brixton, where London’s football obsessed teens could discover what kind of player they were.

When we made this, Social Work as a career was getting a pretty bad rap. This campaign was designed to show how important and rewarding it actually is to work with people.

This campaign was the first time that the government used advertising to address the pressing issue of climate change.

The time to talk to our kids about the perils of drinking alcohol is actually much sooner than we think.